What’s the Big Deal?
So what’s the big deal about millennials? Young adults born between 1977 and 2000 account for 25 percent of the US population and wield over $1.3 trillion dollars in direct spending power – that does not even begin to touch on their indirect spending influence. The sheer size and spending power of this generation makes it impossible to ignore. However, we found that it goes deeper than that. These digital natives are not just influencing the way their own generation is connecting with brands, but they are also impacting the way our entire consumer market functions.
As we see our digital culture expanding at a rapid rate combined with the consistent growth of our consumer culture, a new breed of consumer is evolving. We call these the Millennial Mindset® consumers. Millennial Mindset® consumers are not millennials by definition but they are thinking and behaving based on millennial inspired consumer trends. How often do you see a 50-year-old woman in line at Starbucks pulling out her iPhone to pay for her drink with the Starbucks app? Millennials are redefining the participation economy and are forcing brands to reimagine what they thought they knew about Marketing to Millennials™.
How can we help you?
We have a passion for studying consumer trends, specifically millennial consumer trends. With years of experience in generational marketing, we like to think we know what we’re talking about. But we don’t just study millennial trends, we create them. And we don’t just study millennial behavior, we LIVE it.